SLICE Literary Writers' Conference

If you have a chance to sit in on a publicity or marketing meeting at a publishing house, at some point (and likely often), you’ll hear one word: platform. Quite simply, a platform is all of the things that make a writer stand out. From a strong online presence to expertise in a particular field, publicity and marketing pros use an author’s platform to help garner interest in a book. When should you start building a platform? What should you expect from a publisher, and how can you work with them to harness your platform? A group of pros explores these questions, and more.